AAA sponsorship proposal guidelines

Requirements for sponsorship proposals

Make sure your proposal includes:

 

Special events, fairs, festivals & charity proposals
 

  • Attendee demographics (age, male/female, household income)
  • Attendance numbers (annually, or by event)
  • Attendee geographic footprint: Where do the attendees come from regionally, or is there a television audience? (If multiple regions, include percentage breakdown by region)
  • Is there an opportunity to promote and/or solicit insurance and travel leads on-site?
  • For charity/nonprofit events: what or who are the beneficiaries of the event?

 

Sports & motorsports proposals

 

  • Fan demographics (age, male/female, household income)
  • Attendance numbers (annually, or by event)
  • Fan geographic footprint: Where are the fans from regionally, or where is the television audience? (If multiple regions, include percentage breakdown by region)
  • Is there an opportunity to promote and/or solicit insurance and travel leads in association with your property?

How to submit a proposal

 

If you’re in Alabama, Arkansas, California, Hawai‘i, Illinois, Indiana, Kansas, Louisiana, Maine, Mississippi, Missouri, New Hampshire, New Mexico, Texas, Vermont, or Virginia:

 

  • Email sponsorship@aaa-calif.com (must be 4MB or less)
  • Mail to: American Automobile Association
    Attention: Sponsorship Proposals
    3333 Fairview Rd., A153
    Costa Mesa, CA 92626

 

If you’re in Kentucky, New York, Ohio, Pennsylvania, or West Virginia: 

 

  • Mail to: American Automobile Association
    Attention: Public Affairs/Sponsorship Proposals
    5700 Baum Blvd.
    Pittsburgh, PA 15206

 

Please note: All proposals will be reviewed, but due to the volume of sponsorship proposals regularly received by AAA, proposals cannot be returned. Opportunities that align with AAA's sports/event marketing strategy may be selected for further discussion. AAA will only respond to proposals that are being considered.

 

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