There is a great story behind every successful brand, beginning with its earliest days and continuing through its latest plans. Unfortunately, only some companies make the effort to communicate their message every step of the way. If you don’t spread awareness of your business, you will miss opportunities to attract new customers and investors.
Here are six print solutions to help tell your brand story:
Every store should have a grand opening. Make sure the neighborhood knows your business is ready to launch by hanging a colorful banner out front that provides the details. Use banners to announce your opening, share product details, promote specials, and create brand awareness in the same space.
While the Internet is a popular way to advertise, online clutter makes it increasingly difficult to reach a targeted audience. To instill a stronger impression, consider direct mail solutions to help tell your story. Postcards can help make a company's point heard in a compact format. Your business can use postcards to announce a new product, the opening of another location, a holiday sale, or another important notice.
Brochures give business owners the chance to make a long-form pitch to customers. Brochures provide an opportunity to show off what your brand offers in full color and detail without applying sales pressure. When you depend on walk-in business for any portion of company sales, consider taking a step back and letting print materials do the talking for you.
Print catalogs allow you to present your brand's best offerings in a familiar format, especially if your target market is an older demographic. Established businesses can use customer addresses already on file. If your company is just starting out, you may want to try a direct mail campaign that introduces your line to potential customers. In this case, a catalog acts like an advance calling card.
- 3D print solutions
With the arrival of 3D printing, businesses no longer need to hire companies to manufacture prototypes of new products. This function can stay in house through The UPS Store, where you can use a 3D printer under the guidance of a trained operator. Designers, architects, builders, inventors, and artists can use these printers to bring their ideas to life. You can bring in your own 3D computer-aided design (CAD) file, or work through the design in store and walk out with a customized model.
- Business cards
Though digital devices have changed the way people work, business cards remain a vital accessory in the workplace. Whether you are walking into a networking event or going about your daily routine, having the right card at the ready is a must. The standards for business cards have risen throughout the years, so make sure to invest in a sturdy card with a design that represents your brand.